Effective Content Marketing for Small Business: Metrics You Can Actually Use
Updated: 2011-01-31 20:21:49
Learn how to gauge the success of your content marketing efforts by establishing metrics that tie to your sales cycle. Continue reading for insights into measuring the effectiveness of your content.
Your content marketing isn’t squat without metrics.
Throughout our series on this topic, we’ve discussed ways to plan and execute your content marketing strategy. Now it’s [...]
I was just reading through a thread on affiliate marketing software on the Affiliate Summit forum, and it occurred to me that it’s been years since I set up a new affiliate program on the merchant side. There are lots of software options out there now that didn’t exist when I was shopping for affiliate [...]
Local Insight Media President and CEO Scott Pomeroy has resigned, effective Friday. Pomeroy was replaced as interim CEO by Scott Brubaker, a director at the turnaround firm Alvarez & Marsal, and since October 2010, Local Insight’s chief restructuring officer. This move comes just a few months after LIM filed for Chapter 11 in an effort ...
The Affiliate Summit forum is now accepting free job postings for jobs for affiliate marketers. We get lots of inquiries from companies looking to hire an affiliate manager, as well as folks looking to move on to a new affiliate marketing job. Now you’ve all got a central location to list and find affiliate marketing [...]
Q: I have three web sites I am working on. The first is www.________.com. this is strictly a business site with few affiliate ads. The other two www.________.com and www.________.com are affiliate sites about things i am interested in. My problem is content. Im not the best at the writting thing, and would like good, [...]
With billions in local ad dollars at stake, the "deal" space is filling up faster than a shot glass. Hoping to stand out from the pack, men's media network Thrillist is positioning its new Rewards program more as a content play than a Groupon-like "deal service."
I pass this fancy cupcake place, “Hey, Cupcake,” near my house all the time, and I’ve always been a little curious. But I had stayed away on principle. $2.75 per cupcake?! However, I stopped by today and picked up three cupcakes to share with the family: Vanilla Dream (vanilla buttercream top, vanilla cake), Red Velvet [...]
This past weekend, Volusion had the honor of serving as a Diamond Sponsor of ProductCamp Austin, an event where professionals in Product Management, Product Marketing and Marketing shared ideas and insights.
What are you doing to reach out to your local market? Are you taking advantage of the networking opportunities in your area? Many online merchants [...]
Dynamic Shopping — Content, Conversion, Analytics panel from Affiliate Summit East 2009, which took place August 9-11, 2009 in New York, NY. Speaker: Kristopher B. Jones, President & CEO, Pepperjam Network (Moderator) Mike Allen, President, Shopping-Bargains.com, LLC Anthony Bajoras, President & Co-Founder, m o v e software Sal Conca, Senior Media Manager, NETexponent Jessie Jones, [...]
Social media tools like Facebook and Twitter have gained wide attention for the role they have played in popular uprisings in countries like Moldavia, Iran, and most recently, Tunisia and Egypt. In the U.S., they have more quietly become a regular part of the political landscape, according to a new report by the Pew Research Center's Internet and American Life Project. 
The photos from Affiliate Summit West 2011 are now up at the Affiliate Summit Flickr page. They have been sorted out to the following categories: Affiliate Summit West 2011 Exhibit Hall Affiliate Summit West 2011 Meet Market Affiliate Summit West 2011 Sessions Brian Solis Keynote at Affiliate Summit West 2011 Dave Taylor Keynote at Affiliate [...]
The thirteenth issue of FeedFront Magazine is out, so we’re on to issue 14. The next issue of FeedFront will be coming out in April 2011, and the deadline for article proposals for issue 14 of FeedFront is February 4, 2011. If you are interested in writing an article, go to the FeedFront proposal form [...]
Jim Kukral was on the scene at Affiliate Summit West 2011, which took place January 9-11, 2011 in Las Vegas, NV to talk to people about the opportunities in the affiliate marketing industry and the Affiliate Summit conference. Thanks to Jim Kukral, as well as Kim Riedell, Chris Brogan, Rosalind Gardner, and Todd Farmer for [...]
This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille discuss the end of football season, LinkShare Symposium West, and gearing up for SXSW. Also, getting together with affiliate marketers locally, new affiliate legislation, industry awards, and honoring the memory of Virginia Jones. Show Links Ben Roethlisberger Apology: ‘I Have Fallen Short’ 21 [...]